About Us
Our Names
It's about bikes (also My Ride Collingwood) Yes! our dual names, and new location, definitely cause some debate and confusion! We opened our first shop as Smith Street Cycles back in 2010. We were based in Smith Street, Collingwood for our first 7 years. We then became part of the awesome My Ride network of shops, stocking Avanti, Scott and Malvern Star bikes. More recently we relocated around the corner to 186-192 Wellington Street in Collingwood, but have retained our original names as most of our loyal customers know as as one or the other.
Our Company
We opened our first shop, Smith Street Cycles back in 2009 on Smith Street in Collingwood. After seven years there, we moved down the road, right on the bike lane at 192 Wellington Street. A few years later, we became part of the awesome My Ride network of shops, stocking Avanti, Scott and Malvern Star bikes.
We have a focus on great customer service and excellence in all things cycling. We span all cycling disciplines from road, MTB, commuters, electric bikes, track, kids and urban bikes – as well as stocking a wide range of components, clothing and accessories.
Our superb location in the heart of the northern suburbs give us direct access to the Yarra MTB trails, the Kew Boulevard, and of course the busy Wellington St bike lane.
With two full time mechanics, two part time mechanics, a dedicated sales team and a couple of teens to help out after school, the staff each bring a unique background with expertise in all areas of cycling. Not only does this experience bring with it a wealth of knowledge of cycling products, technical areas and competitive know-how, but also a friendly cycling community.
Please feel free to phone us, shoot us an email, or drop in if you need any help deciding on accessories or selecting the correct parts you need to get you back in tip-top shape.
Our Team
Jamie – Owner
Family man, Jamie has a lifetime worth of experience in all things cycling. He brings a formidable knowledge of touring, road riding and cycling events and is always happy to pass on his passion, knowledge and advice to customers.
Dave – Manager and Mechanic
A long-term staff member, Dave does it all. He is passionate about MTBs, can fix anything and is a pleasure to chat with. Also, weirdly loves cereal way too much – especially Rice Bubbles.
Hannah - Sales and Mechanic
Hannah is in her first year of university, studying science, and eventually wants to be a doctor. She rides with the local Birrarung cycling club – so look out on the Boulie!
Tom – Sales
Tom races with Brunswick CC on the road and the velodrome. He’s got a couple of years to go at uni and enjoys his time down at the beach.
Roger - Mechanic
Roger loves all things bikes – he goes for a bike ride in the morning and won't come home till dark! He owned an astonishing 15 bikes.
Sam – Mechanic
Sam also has a passion for MTBs (and weird fixies). He’s in his final year of engineering. He spends his free time camping and surfing.
Olive - Sales
Olive is also in her first year of uni aspiring to be a lawyer. Olive loves her hikes and is playing footy with Fitzroy.
Carlos - Mechanic
Carlos is the newest member of the team. He loves everything to do with MTBs, if you have any questions about suspension, he'll have the answer.